Targeting a CAD$40B market for surveys, investors back latest Montreal data company with its breakthrough approach to ensuring better quality data through precision targeting and industry-leading speed
MONTREAL, June 21, 2022 /CNW/ — Potloc, the research technology company delivering new levels of data quality, precision and speed with its social media sampling technology, today announced the closing of its Series B round, totalling CAD$35M in new equity and debt financing. Investissement Québec led the round followed by First Ascent Ventures and initial investors Brightspark Ventures, Desjardins Capital, Cap Horn, EcoFuel, BDC Capital’s Seed Fund along with debt financing provided by CIBC Innovation Banking. The raise marks Potloc’s second funding round within the last 18 months, bringing total investment to CAD$58M.
The funding will be used to accelerate its go-to-market strategy in North America and Europe and further develop Potloc’s machine learning-driven social media sampling technology that dramatically improves the quality of first-party data acquired through consumer surveys. Potloc’s unique differentiator is its unique niche targeting capability to survey consumers and professionals no one else can.
New board members include Marie-Michèle Caron, President – International Markets at Thryv and Tony van Marken, Co-Founder and Managing Partner at First Ascent Ventures. They are joining the two Founders and Guillaume Jacquet, Executive Vice President, Product at Lightspeed Commerce.