Digital Content Marketing Leader to Accelerate Growth and Dominate Data Science Technology Landscape
TORONTO, ON – Sept. 23, 2015 – ScribbleLive, a global leader in digital content marketing, is excited to announce the closing of its expansion round of funding. The OpenText Enterprise Apps Fund (OTEAF) led the $35 million investment along with contributions from Emerillon Capital, Blue Cloud Ventures, Northleaf Venture Catalyst Fund, and a large U.S.-based asset manager, along with participation from all existing ScribbleLive venture investors including: Rogers Ventures, Summerhill Venture Partners, Georgian Partners, Export Development Corp. (EDC) of Canada and Waterloo Innovation Fund.
“We are thrilled to have five new experienced shareholders and participation from all of our existing venture investors in this funding round,” said Vincent Mifsud, CEO of ScribbleLive. “Our business has been growing at 100 percent without consuming capital, which has driven massive interest in our company. This interest has culminated in a Series D round, which is greater than all of our previous financing combined. Our stronger balance sheet opens new strategic avenues for accelerating our growth to further enhance our market share.”
As consumers continue to be inundated with interruptive advertising from a variety of conventional sources, content marketing is forging new, unparalleled opportunities for modern marketers and major brands to connect with their audience.
“We are focused on disrupting the marketing industry by helping brand marketers, sports and media companies grow their businesses using content and data science technologies,” said Mifsud. “Advertising effectiveness is on the decline and content marketing will be the key strategic differentiator to help businesses grow. We believe that great content marketing should be incorporated into every element of marketing from social marketing, events, and product launches to microsites. Our data science powered platform helps marketers do exactly that.”
ScribbleLive’s patented linguistic and mathematical algorithms provide insights to enable marketers to create impactful original content in accordance with their marketing strategy. In addition, ScribbleLive’s workflow technology platform allows marketers to distribute this content across a variety of landscapes and then measure the effectiveness and engagement.
“We’re delighted to lead the funding round,” said Richard Black, General Partner at the OpenText Enterprise Apps Fund (OTEAF). “ScribbleLive has a proven management team and has attracted top tier global customers that derive significant business benefits from their daily use of the platform and its analytics capability. The company is backed by an outstanding investment syndicate that can support ScribbleLive on its next phase of growth.”
ScribbleLive delivers its content marketing software solutions to the largest brands and media companies across the globe, including Ferrari, Red Bull, The Football League, NFL, and hundreds of others. Content optimized by ScribbleLive grows your upper funnel and builds brand awareness via patented, data-driven content planning, creation, distribution, and measurement tools.